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BBA Hons.

The Bachelor of Business Administration (BBA) is a four-year professional degree program that provides students with a solid foundation in business principles and management practices. The curriculum covers key areas such as marketing, finance, human resource management, entrepreneurship, and organizational behavior. Students develop leadership, communication, and analytical skills essential for success in the corporate world. BBA graduates are prepared to take on managerial roles or start their own businesses. Career opportunities include positions as business analysts, marketing executives, HR officers, financial consultants, and management trainees in both local and multinational organizations.

Program Objectives

This program aims at producing students with diverse potentials of working as line managers characterized by quick market adaptability in the fluid market. To this end the program is set to have the following objectives:

 To enable the students to have the core business knowledge and their application.

 To enable them to acquire potential for recognizing the need to adapt business practices to the opportunities and challenges of an evolving local and global business environment.

 To have good communication skills so as to convey business messages effectively.

 Work effectively, respectfully, ethically and professionally in the challenge market.

 Be capable of working in team by employing team building skills to facilitate collaborative behaviors to achieve group and organizational goals and objectives.

 Recognize entrepreneurial opportunities for new business ventures; and

 Be capable of making basic investment and financing decisions for a business using financial management concepts, and methods.

Program Outcome

On the completion of the degree, the passed-out graduates would be expected to have:

 Acquired the core knowledge about business and their respective applications.

 To have acquire the requisite potential for recognizing the need to adapt business practices to the opportunities and challenges of an evolving local and global business environment.

 Such developed good communication skills through which they could communicate effectively.

 The potential to work effectively, respectfully, ethically and professionally in the challenge market.

 The forte of working in team by employing team building skills to facilitate collaborative behaviors to achieve group and organizational goals and objectives.

Acquired the potential to recognize entrepreneurial opportunities for new business ventures; and

 The core capabilities of making basic investment and financing decisions for a business using financial management concepts, and methods.

Minimum DurationTotal SemestersMaximum DurationCredit HoursMin CGPA
4881392.0


  • 4 Years: Intermediate (I. Com, DBA, D. Com, FA, F.Sc) with at least 45% Marks or A-Level (22 Points) with equivalency certificate from IBCC Islamabad or an equivalent certificate from a recognized institution are eligible to apply.
  • 2 Years: Candidates who have secured Associate Degree (semester system) in Business Administration with at least 45% marks or 2.00 CGPA on the scale of 4.00 from a recognized institution are eligible to apply. The scheme from 5th till 8th Semester will be followed.
  • 2.5 Years: Students who have 14 years (BA/BSc./B.Com-from annual system or AD non-business education) with at least 45% marks or 2.00 CGPA on the scale of 4.00 from a recognized institution are eligible to apply. After Bridge Semester, the scheme from 5th till 8th Semester will be followed.
  • Candidates will be required to pass an entry test / an interview conducted by the university.
  • Matric DMC and Secondary School Certificate
  • Intermediate DMC & Provisional Certificate, and Higher Secondary School Certificate
  • Equivalency Certificate from IBCC (For A Level/Other than BISE students)
  • Applicant CNIC / Form B
  • Father/Guardian CNIC
  • Domicile
  • 04 Recent Passport size Photographs (Light Blue Background)
  • NOC from previous University (for Migration/Transfer Cases)
  • Original Transcript from previous University (for Migration/Transfer Cases)

Semester 1

CodeTitleCrHrs
ENG 101Functional English (Eng-1)3-0
IT 107Applications of ICT2-1
GS 124/141Islamic Study/Values, Ethics & Society (for Non-Muslims)2-0
ACC 121Principles of Accounting3-0
MGT 107Principles of Management3-0
MKT 227Principles of Marketing3-0

Semester 2

CodeTitleCrHrs
ENG 323Business Report Writing3-0
MA 127Business Mathematics I3-0
GE 201Ideology & Constitution of Pakistan2-0
ACC 221Financial Accounting3-0
MGT 102Fundamentals of Business3-0
ECO 124Micro Economics3-0

Semester 3

CodeTitleCrHrs
GS 321/305Arabic / Chinese Language3-0
GS 324Sociology3-0
MGT 270Entrepreneurship3-0
ACC 232Cost Accounting3-0
MGT 345Organizational Behavior3-0
ECO 144Macro Economics3-0

Semester 4

CodeTitleCrHrs
MA 209Elementary Statistics3-0
GE 205Civics & Community Engagement1-1
GS 309Introduction to Geography3-0
IT 350E-Commerce3-0
MGT 323Business and Corporate Law3-0
GS 128Pakistan Studies2-0
QT 101Understanding of Holy Quran-I (only for Muslims)0-1

Semester 5

CodeTitleCrHrs
PSY 201Human Psychology3-0
HRM 333Human Resource Management3-0
GS 302Logic & Critical Thinking3-0
MGT 351Essentials of Supply Chain Management3-0
FIN 231Introductory Business Finance3-0
BA 201Fundamentals of Business Analytics3-0

Semester 6

CodeTitleCrHrs
MGT 371Strategic Management3-0
MA 252Statistical Inference3-0
FIN 434Financial Management3-0
MGT 352Introduction to Hospitality3-0
MKT 431Marketing Management3-0
ECO 361Managerial Economics3-0

Semester 7

CodeTitleCrHrs
BA 314Data Analysis for Business3-0
RES 379Research Methods in Business3-0
THM 401Hotel Management3-0
QT 300Understanding of Holy Quran-II (only for Muslims)0-1


Elective I / Minor3-0


Elective II / Minor3-0

Semester 8

CodeTitleCrHrs
MGT 452Logistics and Operations Management3-0
MGT 451Corporate Social Responsibility3-0
RES 490Research Project0-3


Elective III / Minor3-0


Elective IV / Minor3-0

Banking & Finance Electives

CodeTitleCrHrs
FIN 461Analysis of Capital Markets3-0
FIN 425Islamic Modes of Financing3-0
FIN 330Analysis of Financial Statements3-0
FIN 444Portfolio Management3-0
FIN 335International Banking3-0
FIN 357Banking Law and Practice3-0
FIN 470Fraud Prevention Management3-0
FIN 475Tax Policy and Practices in Pakistan3-0
FIN 451Project Appraisal3-0

Bridge Semester

CodeTitleCrHrs
ACC 221Financial Accounting3-0
ECO 112Principles of Economics3-0
MA 209Elementary Statistics3-0
MGT 107Principles of Management3-0
MKT 227Principles of Marketing3-0
MGT 305Organizational Behaviour3-0
QT 101Understanding of Holy Quran-I (only for Muslims)0-1


*Only for students who did not study Understanding of Holy Quran-I / Equivalent course in BSc/BA/AD Degree Program.


Business Analytics Electives

CodeTitleCrHrs
BA 401Data Science for Business2-1
BA 207Fundamentals of Business Intelligence3-0
BA 410Data Structure and Business Applications2-1
BA 415Business Data and Text Mining2-1
BA 301Database Systems for Business2-1
BA 405Ethics in Business Analytics3-0
BA 305Machine Learning for Business Analytics2-1
BA 412Big Data Technologies2-1

Human Resource Management Electives

CodeTitleCrHrs
HR 418Organizational Development3-0
HR 311Human Resource Development3-0
HR 403Compensation Management3-0
HR 412Labour Relations Management3-0
HR 440Training & Development3-0
HR 448Motivation3-0
HR 420Performance Appraisal3-0
HR 356Leadership and Team Management3-0

Marketing Electives

CodeTitleCrHrs
MKT 363Advertising Management3-0
MKT 411Industrial Marketing3-0
MKT 427Marketing of Services3-0
MKT 358Small Business Management3-0
MKT 360Strategic Marketing3-0
MKT 440Personal Selling3-0
MKT 451Export Marketing3-0
MKT 452International Marketing3-0
MKT 455Marketing Research3-0
MKT 465International Trade3-0

Supply Chain Management Electives

CodeTitleCrHrs
MGT 413Project Management3-0
MGT 434Purchasing and Supply Chain Management3-0
MGT 436Warehousing and Distribution Management3-0
MGT 438Logistics Planning & Management3-0
MGT 432Inventory Management & Control3-0
MGT 430Crisis and Conflict Management3-0

Tourism & Hotel Management Electives

CodeTitleCrHrs
THM 403Global Tourism & Hospitality3-0
THM 405Tourism and Hospitality Laws3-0
THM 407Room Division Operations3-0
THM 409Food & Beverage Operations3-0
THM 411Event Management3-0
THM 413Tourism Management3-0
THM 415Travel Business3-0
THM 417Tour Management3-0
THM 419Tourism Marketing3-0

Procedure to Apply In-Person

  • Visit the Admission Office at the institute.
  • Get the admission form.
  • Fill the form carefully.
  • Attach documents & submit.

Procedure to Apply Online

  1. Apply Only at website
  2. Select program
  3. Enter details
  4. Upload documents
  5. Download challan
  6. Pay at JS Bank
  7. Upload paid receipt
  8. Submit application
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